Twelve practical notes
Thoughts connecting editorial and technical decisions.
Insights
Navigation Is a Promise
Every menu item promises a particular kind of orientation.
Insights
The Smallest Useful Model
Why a bounded content model often creates more possibilities.
Insights
Case Studies Without Theatre
How case studies become credible when they show work instead of superlatives.
Insights
The Editorial Handshake
Which rules help a team write consistently together.
Insights
Relationships Make Content Useful
Why related projects, services and articles are more than add-ons.
Insights
A Site Is a Living Archive
How a digital archive stays current without losing its history.